|Event||Strategic way to play innovation|
|Event Start||Wedensday May 23, 2012 6:00 PM|
|Event End||Wedensday May 23, 2012 8:00 PM|
University of Toronto
252 Bloor Street West
Toronto, ON M5S 1V6
Peter loves building new things, through lifelong learning. He is compassionate about connecting key insights into key ideas >> opening innovation anytime, anywhere!
An accomplished leader, Peter is one of a rare breed with a proven track record in Client Side Marketing & Innovation and Agency Strategy & Creative, having spent time as a Copy Writer and SEO during his career journey. From the class room to the board room, he is known for his creative style that wins hearts & minds while inspiring trust & confidence.
Noteworthy accomplishments include being a Finalist on CBC's Dragon's Den with an Internet Start-up and designing the LAUNCH! CIM Employee MentorSHIP™ program. Likewise, Peter led the Global SIAL d'OR & Canadian Grand Prix Award Winning launch of Campbell’s Soup at Hand™ innovation as well as the introduction of Cadbury's Mr. Big Vince Carter Collector Series™ Sports Marketing CRM experience, including a Double Dunk™ innovation - featured on ESPN and celebrated by IEG Sponsorship as an International Case Study.
A proud Patent Owner, Peter's "5P Innovation Model" is often cited as Best Practice in publications by industry leaders like Joyce Wycoff, Best Selling Author of the Book "Mindmapping", Idea Couture's "Innovation Playground" and BMGI USA.
Recognized for his versatility, Peter is a frequent Guest Speaker at companies like Tetra Pak, iMD Health Canada and Disneyland, California or conferences for Strategy Magazine, IIR USA, TiE Institute and IEG Sponsorship, Chicago. He also appears as a marketing coach on Rogers Sportsnet 590 The FAN - Sunday Morning™ radio show.
Peter is a passionate fan of brands, keen to help all organizations unlock their cause for innovation. He is active member of several advsory boards including the International Experiential Marketing Association (IXMA) and Toronto's Entrepreneur Advisory.
Members & Volunteers: Free (refunded at the door)